
Tom Essenburg
Founder and Chairman

Ryan Essenburg
President and CIO

Alex Lemmen
CEO

Mike Lemmen
Brand President

Andrew VanWylen
COO

Bill Veldhuizen
CFO

Kristy Sherlund
VP of Marketing

Tim Hammond
VP of Development

Bret Docter
VP of Real Estate

Todd Stoel
VP of Technology

Kevin Smith
VP of TX Capital

Todd Lambers
Director of Finance

Taylor Webb
Director of Legal and General Counsel

Holly Pasma-Burke
Director of Franchise Development

Braden Stradley
Director of Learning and Development

Michelle Davidson
Director of
Retail Performance

Jody Higgins Ouellette
Director of Guest Services

John Maxwell
Director of Retail Analytics

Mycah Toren
Director of Digital Marketing
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