Tom Essenburg
Founder and Chairman
Ryan Essenburg
President and CIO
Alex Lemmen
CEO
Mike Lemmen
Brand President
Andrew VanWylen
COO
Bill Veldhuizen
CFO
Kristy Sherlund
VP of Marketing
Tim Hammond
VP of Development
Bret Docter
VP of Real Estate
Todd Stoel
VP of Technology
Kevin Smith
VP of TX Capital
Todd Lambers
Director of Finance
Taylor Webb
Director of Legal and General Counsel
Holly Pasma-Burke
Director of Franchise Development
Braden Stradley
Director of Learning and Development
Michelle Davidson
Director of
Retail Performance
Jody Higgins Ouellette
Director of Guest Services
John Maxwell
Director of Retail Analytics
Mycah Toren
Director of Digital Marketing
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